Personal Information We Collect
When you visit the Sites, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Sites, we collect information about the individual web pages that you view, what websites or search terms referred you to the Sites, and information about how you interact with the Sites. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. The 3rd party cookies we use include: Google Tag Manager, Google Analytics, Facebook, and Google.
For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Sites, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Sites.
Additionally, when you chose to fill out forms on the Sites, we collect certain information from you which may include your name, address, email address, and phone number. We refer to this information as “Form Information.”
How Do We Use Your Personal Information?
We use Form Information to:
Communicate with you;
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services which includes targeting you on platforms such as Facebook and Google using the email address you’ve provided.
We use the Device Information that we collect to help us generally improve and optimize our Sites (for example, by generating analytics about how our users browse and interact with the Sites, and to assess the success of our marketing and advertising campaigns).
We also may use Device Information to optimize our digital advertising.
Sharing Your Personal Information
We never sell Personal Information.
We share your Personal Information with third parties like Facebook and Google to help us target our advertising, as described above.
Also, we use Google Analytics to help us understand how our customers use the Sites–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.